by Ragni Trotta | Mar 21, 2023 | Marketing & Media, Ragni Trotta
Organizations are rapidly adopting AI-powered marketing platforms as they look to improve their operational efficiency and enhance their customer experience. These platforms allow marketers to gain a deeper understanding of their customers. Through AI-powered...
by Ragni Trotta | Mar 17, 2023 | Marketing & Media, Ragni Trotta
There needs to be a quick fix to how to become successful in personal branding. It requires a strategy and a plan. A personal branding strategy is a process that helps job seekers build a solid personal brand that will attract potential employers. It involves creating...
by Ragni Trotta | Nov 20, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
Consumer behavior is the study of how individuals make buying decisions. What motivates them to make a purchase? How does their environment contribute to their decision-making process? As a marketing professional, understanding consumer behavior is key to building a...
by Ragni Trotta | Oct 15, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
Digital marketing can be very challenging, but it is a great way for businesses to get visibility, show consumers who they are and what services or goods they provide. Businesses should not be afraid to try out new technologies and tools to grow. Adding a personal...
by Ragni Trotta | Sep 26, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
Regardless of a company’s size, a well-thought-out marketing strategy is a critical part of a business’s opportunity for success. In today’s tech-driven world, traditional marketing tactics have evolved substantially, and the ability to reach new...
by Ragni Trotta | Aug 25, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
The surge of the COVID-19 pandemic entered our lives with force, as government-mandated business closures and stay-at-home orders were established in efforts to decrease the spread of the novel virus. With that, we’ve learned to adapt to a new way of living from both...
by Ragni Trotta | Aug 1, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
The availability of Social Media platforms for users to choose from has exploded to a multitude of platforms that allow users to share various parts of their lives and virtually connect in almost an instant. Social media isn’t limited to only personal use, however. In...
by Ragni Trotta | Jul 1, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
Content marketing generally requires the use of various social media platforms to engage and communicate with your audience. While the ability to advertise a business on social media has been present for some time, throughout the last few years, social media marketing...
by Ragni Trotta | Jun 2, 2020 | Uncategorized
In a previous blog, we discussed the importance of target marketing and reaching your audience. Your target audience is made up of your potential consumers, and your consumer base is a foundational component of your brand’s success. The main goal of creating a content...
by Ragni Trotta | May 4, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
Much of what we do is influenced by visualizing colours. From early childhood, colours play a critical role in our cognitive development and how we learn and interpret things as adults. Toys are made with bright and engaging colours, and books are illustrated with...
