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Ragni Trotta

Marketing & Media Professional

About Ragni Trotta

Based in London, Ragni Trotta is an accomplished marketing and media professional with over 30 years of experience. Passionate about communication, she is multilingual, fluent in English, Spanish, Norwegian, and Italian. Ragni also speaks excellent Swedish and Danish, as well as good German and French. Her strong communication skills and business acumen have taken her all over the world, including Spain, Jamaica, Norway, Italy, Portugal, and the UK.

Ragni is a graduate of the prestigious London School of Economics and Political Science, where she earned her MSc with Merit in Media, Communication, and Development.

An adventurer at heart, Ragni grew up in Norway, north of the Arctic Circle. After running out of money while traveling the world with a backpack, Ragni first started working in marketing in The Canary Island, Spain, at the age of 19. She began her career by painting promotional billboards and creating marketing materials for Scandinavian real estate buyers. With a knack for creative communication and identifying innovative ways to reach the target audience, she has experience within most areas of marketing, media, and PR.

In 1997, she began her media career at CIA Media Network in London working as a Business Development Executive in the international department of the agency. While there, Ragni Trotta successfully launched The CIA Medianetworks 25th Anniversary Campaign with TIME Magazine and Advertising Age. The campaign went on to earn an award nomination for “Best Corporate Advertising Campaign» at the M&M Global Advertising Awards in 2000.

In 2001, Ragni returned to the resort development & hospitality industry as the Director of Corporate Affairs with Resort Properties Group, and later as Executive Vice President of Marketing, working on several international projects.

Ms. Trotta then went on to manage all PR, marketing activities, and corporate communication for a luxury resort development in Jamaica (including a 4 million USD international campaign and launch event). She also created and published 17 issues of a free local tourist publication, Jamaica Tourist, over a seven-year period, promoting the island as a unique travel destination. The publication was widely used by the Jamaica Tourist Board at international events.

As the marketing and media business has become revolutionized by social media and cell phones, the phrase “A picture is worth a thousand words” has never been more accurate. This has made marketing and media more accessible—a part of daily life—and given more people a voice. Ragni wrote her dissertation at The London School of Economics and Political Science about the changing communication patterns of the Jamaican Diaspora, in particular the connections of the UK “Windrush” generation with their native land. She believes virtual, visual communication is an incredibly powerful tool and the future of media and marketing.

To Ragni Trotta, communication is the key to a successful life. The daughter of two Norwegian school teachers, she is passionate about the importance of Early Childhood Education. A mastery and love of reading and writing are in her view at the center of all development. Her passion for communication eventually led Ragni to what she views as her latest and greatest accomplishment – Books4Kids Jamaica.

Founded by her late husband in 2007 after living in Jamaica, the program provides educational books and materials to children aged 4 to 5. To date, the nonprofit organization, which has been funded solely on donations from sponsors, as well as their annual internet auction, Books4Kids Jamaica has helped over 85,000 children across 140 schools. They have provided over 250,000 books under Ragni’s slogan, “The future is bright, when you can read and write.”

When she’s not volunteering or engaged in consultancy or project work, Ragni Trotta can be found focusing on her health and wellness. An avid believer in having fun while working out, she believes that when you take good care of yourself physically, you’ll feel stronger and capable to accomplish your goals. For more information on Ragni Trotta and her career in marketing in media, be sure to check out her blog!

“The ability to communicate is essential to all areas of life, which is why I have always loved learning different languages. You miss out on truly understanding a country’s culture, uniqueness, and its people if you are not able to communicate on their terms.»

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Work Experience

Chairperson, Books4Kids Jamaica

The Palmyra Foundation

May 2010 – October 2018 (8 years 6 months)
Montego Bay, Jamaica

The Palmyra Foundation is a non-profit charity registered in Jamaica and as a 501(c)(3) nonprofit charity in the US. Under the slogan “The future is bright when you can read and write!” The Palmyra Foundation’s “Books4Kids Jamaica” program is dedicated to providing books to 4 and 5-year-old Kindergarten children in schools in Jamaica. The charity receives no government grants and raises all money for its book distribution through its annual Online Charity Auctions. Since its startup in 2007, international
volunteers have helped provide over 270,000 books to 75,000 children in 150
schools across Jamaica’s 14 parishes. To date, the Palmyra Foundation has
donated books valued at over US$1,5m.

Executive Vice President of Marketing

The Palmyra Resort & Spa

2004 – 2011 (7 years)
Montego Bay, Jamaica

Supervised and managed all PR, marketing activities, and corporate communication for luxury resort development in Jamaica, including US $4m international campaign and launch event. Created and published free local tourist publication, Jamaica Tourist, promoting the island as a unique destination. In charge of Corporate Affairs and Corporate Communications, including charity fundraising, charity events, and book distributions for The Palmyra Foundation.

Director of Corporate Affairs

Resort Properties Group

2001 – 2004 (3 years)
London, UK

Various project work within the areas of international marketing, IT, and legal affairs for one of the largest development companies in the European real estate, leisure, and hospitality industry.

Business Development Executive

CIA Medianetwork

1997 – 2001 (4 years)
London, United Kingdom

Business Development Executive in the international department of global media agency, coordinating the new multinational business project and facilitating information flow between 40 offices in 20 countries across the world. Developed and marketed an internal intranet among group offices. Created and executed CIA Medianetworks 25th Anniversary Campaign with TIME Magazine and Advertising Age that was nominated for “Best Corporate Advertising Campaign” at the M&M Global Advertising Awards in 2000.

Education

The London School of Economics and Political Science (LSE)

MSc Media, Communication and Development, Communication and Media Studies
(2013 – 2014)

 

College of Harstad, Norway

BSc, International Business
(1994 – 1995)

 

Norwegian College of Hotel Management, Norway

Associate Degree, Hotel Management, Tourism & Resort Development
(1992 – 1994)

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