by ragnitrotta | Nov 20, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
Consumer behavior is the study of how individuals make buying decisions. What motivates them to make a purchase? How does their environment contribute to their decision-making process? As a marketing professional, understanding consumer behavior is key to building a...
by ragnitrotta | Aug 25, 2020 | Marketing & Media, Ragni Trotta, Uncategorized
The surge of the COVID-19 pandemic entered our lives with force, as government-mandated business closures and stay-at-home orders were established in efforts to decrease the spread of the novel virus. With that, we’ve learned to adapt to a new way of living from both...
