Consumer Behavior: How it Impacts Marketing Strategy
Consumer behavior is the study of how individuals make buying decisions. What motivates them to make a purchase? How does their environment contribute to their decision-making process? As a marketing professional, understanding consumer behavior is key to building a...
Notable Trends and Personalisation in Digital Marketing
Digital marketing can be very challenging, but it is a great way for businesses to get visibility, show consumers who they are and what services or goods they provide. Businesses should not be afraid to try out new technologies and tools to grow. Adding a personal...
Global Marketing: Three Brands That Have Mastered Global Marketing
Regardless of a company's size, a well-thought-out marketing strategy is a critical part of a business's opportunity for success. In today's tech-driven world, traditional marketing tactics have evolved substantially, and the ability to reach new audiences is easier...
COVID-19 and Marketing: The Pandemic Impact on Marketing and Media Strategy
The surge of the COVID-19 pandemic entered our lives with force, as government-mandated business closures and stay-at-home orders were established in efforts to decrease the spread of the novel virus. With that, we’ve learned to adapt to a new way of living from both...
Social Media Marketing Best Practices
The availability of Social Media platforms for users to choose from has exploded to a multitude of platforms that allow users to share various parts of their lives and virtually connect in almost an instant. Social media isn’t limited to only personal use, however. In...
Social Media & Influencer Marketing: A Strategy on the Rise
Content marketing generally requires the use of various social media platforms to engage and communicate with your audience. While the ability to advertise a business on social media has been present for some time, throughout the last few years, social media marketing...
Content Marketing: Developing Your Brand’s Strategy
In a previous blog, we discussed the importance of target marketing and reaching your audience. Your target audience is made up of your potential consumers, and your consumer base is a foundational component of your brand’s success. The main goal of creating a content...
Colour Psychology and Marketing: Why the Colours You Choose Matter
Much of what we do is influenced by visualizing colours. From early childhood, colours play a critical role in our cognitive development and how we learn and interpret things as adults. Toys are made with bright and engaging colours, and books are illustrated with...
Target Marketing: Reaching Your Audience
In our last blog, we discussed the importance of creativity in marketing and how marketers can better foster their creative development. While creativity is vital as a marketer, there are other areas you need to focus on as well, like understanding niche and target...
Creative Marketing: Fostering Creative Development
The media surrounds us in almost everything we do. Every day, you’re exposed to hundreds of different messages that are competing for your attention. As a marketing professional, one of the most important keys to a successful marketing campaign is creativity in...